"In September 2012 the whole building burnt down, I watched it go."

- John McNair, Owner

Our Story

In 2005, John McNair opened the doors to Outdoor Elements, turning his lifelong passions into a career.  Over the next seven years he built a team of outdoor enthusiasts to help position them as a leader in customer experience. The team worked hard, and the store was starting to establish itself in the community.

Then came September 4th, 2012.

The adventures take an abrupt turn when a devastating fire hit Broad St. in Sussex. This fire wiped out two historic buildings, and the Outdoor Elements store was in one of them.  Everything that was built up over the last seven years in business was gone in the blink of an eye. It was devastating! Faced with this tremendous loss, John put his best boot forward, and persevered.

In fall of 2014 the store reopened with a fresh new perspective.


Watch John tell the story in his own words... 

Fast forward to today. We now offer retail outfitters in Sussex, NB and Alma, NB (seasonal). We also offer Boat rentals at Bennett Lake, and Bike rentals at Chignecto South in Fundy National Park.


Outdoor Elements is an outdoor adventure specialty retail store located in Sussex, N.B. - the heart of New Brunswick. Since 2005, we have been providing high-quality gear to support and encourage an active lifestyle.

In 2018, we launched our online store. New products added daily!

Apparel, Equipment, Service, Advice, and more!

  • Cycling (mountain & road)

  • Hiking

  • Camping

  • Backpacking

  • Kayaking

  • Skiing (nordic & downhill)

  • Snowboarding

  • Snowshoeing

  • more

Shop Our Online Store 24/7

 Always find time to go play in your backyard!

Your #1 source for Boat, Bike & Gear rentals

Fundy National Park



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I would consider myself an avid online shopper, but when it comes to ski gear it's important for me to make sure my gear fits properly.  At Outdoor Elements I tried on three or four quality helmets before finding one the fit perfectly. The clerk helped me assess the proper fit which was also reassuring. While in the store I checked out the price at an online competitor and I was happy to discover Outdoor Elements was $50 cheaper.  So personalized service, competitive pricing, quality products...

I'll be back. And I feel better knowing I'm supporting our local entrepreneurs.


- David Forbes